About this role

▸about Bybit — company background

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Role Overview

Own growth-oriented product operations and strategy for the platform's core products, driving user trading through product mechanism optimization, content & community capabilities, segmentation, and personalized (1:1) product experiences and operating mechanisms — anchored on user lifecycle KPIs across signup, KYC, first deposit, first trade, active/repeat, dormancy, and winback.

Responsibilities

• Own Lifecycle OKRs: Deliver against eFTD/eFTT conversion, retention, resurrection rate, and user Net LTV. Set stage-specific operating strategies and growth cadences.

• Segmentation & Journey Design: Build a segmentation framework based on user attributes, behavior, and lifecycle stage (new / active / dormant / churned / high-value). Design and ship end-to-end User Journeys covering onboarding, first-deposit nudging, engagement, dormancy prevention, and winback.

• Personalization at Scale (1:1): Build a granular segmentation and tagging system based on user attributes, behavior, lifecycle stage, and preference. Deliver personalized recommendations and differentiated strategies across product content, tasks, perks, incentives, and messaging so each user sees what's relevant to them.

• Stage-Specific Interventions: Design and ship lifecycle programs for activation, engagement/habit-building, high-value cultivation, dormancy prevention, and winback — each solving the core problem of its stage.

• Product Mechanism Ownership: Lead the design and iteration of trading-driving product mechanisms — task systems, tiering, perks/rewards, content and community (e.g., ByX).

• Data & Experimentation: Track D1/D7/D30 retention, FTD conversion, repeat rate, and Net LTV; run independent analysis with AI; validate strategies and mechanisms through A/B testing.

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