About this role

▸about Bybit — company background

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Responsibilities

• Own the end-to-end App user experience, driving improvements in product distribution efficiency and user journey fluency

• Establish App-wide product experience standards and design guidelines to ensure consistency across touchpoints

• Lead user-facing design for innovative products (e.g., AI-powered trading), exploring new approaches to improve trading retention

• Define user segmentation and conversion strategies for trading products to increase transaction frequency and depth

• Own the localization strategy for European markets — ensure product flows, copy, visuals, and UX patterns are adapted for key EU markets (e.g., DACH, France, Benelux, Nordics, Southern Europe, CEE), accounting for cultural nuances, local user behavior, and regional regulatory requirements (MiCA, local AML frameworks)

• Drive regional activation & conversion optimization — identify market-specific friction points in the European user journey and tailor onboarding, KYC flows, nudges, and feature presentation to local user expectations and compliance requirements

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