About this role

▸about Bybit — company background

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.

Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.

Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.

Responsibilities

• Own the product strategy, roadmap, and continuous iteration of the company-wide user engagement platform, covering channels including Push Notifications, In-App Messaging, Email, and SMS.

• Establish a centralized communication calendar and resource management mechanism to improve visibility across business teams and reduce overlapping, duplicated, or excessive user outreach.

• Build user preference and consent management capabilities to enable differentiated communication based on users’ region, language, lifecycle stage, behavior, preferences, and consent status.

• Design and continuously optimize company-wide user communication governance mechanisms.

• Lead the core product direction of the engagement platform, including unified data dashboards, event-triggered messaging engines, journey orchestration, and cross-channel frequency control.

• Drive the implementation of AI-powered personalization capabilities, including optimal send-time prediction, personalized content generation, and intelligent user segmentation.

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