Product Manager, Growth - Lifecycle

About the role:

We're hiring a Lifecycle Product Manager to own how Cantina reaches users outside the app and brings them back to value inside it. Sitting on the product management team, you'll own the end-to-end user journey across email, push, and in-product messaging — and, critically, the deep-linked landing and post-click experiences that complete the loop. You'll develop a deep qualitative and quantitative understanding of how people move through Cantina, turn that into a lifecycle strategy that grows activation, retention, and resurrection, and partner with Data and Engineering to launch, measure, and compound improvements. This is a hands-on role with company-wide visibility: you'll write the strategy, ship the journeys, run the experiments, and bring senior stakeholders along.

What You'll Do:

• Own the lifecycle strategy and roadmap for Cantina's owned channels, mapping journeys across onboarding, activation, continuation, retention, resurrection, and monetization.

• Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging — including the deep-linked landing and post-click product experiences that complete the loop.

• Optimize the lifecycle portfolio, not just individual sends: improve message inventory, relevance, personalization, prioritization, and per-user frequency so users get fewer, better-timed messages.

• Build a deep, evidence-based picture of the user journey — combining product analytics, cohort and funnel analysis with qualitative signals like session reviews, support themes, and user research — and use it to find where users stall and what would move them.