About this role

▸about Binance — company background

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

What We’re Looking For

We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey — from onboarding to activation — while leveraging AI to deliver highly personalized experiences at scale.

This is an IC role with high autonomy and direct impact on millions of users. 6-month contractor extendable based on good performance

Responsibilities

Core Platform & AI - Own product features for Homepage, User Center, AI Generative UI, and Market pages - Design and optimize onboarding flows to improve new user conversion - Drive user journey and UI/UX optimization across key touchpoints - Collaborate with BUs to drive exposure and growth initiatives across App

Personalization & Recommendation - Design and iterate on recommendation strategies to achieve hyper-personalized content delivery (千人千面) - Partner with ML/data teams to build and refine personalization engines - Define product requirements for generative UI experiences that adapt to user context

Cross-functional - Drive alignment across engineering, design, data, and business stakeholders - Define success metrics, run experiments, and iterate based on data

Requirement

- Experience in fintech, crypto/Web3, or AI-driven products strongly preferred - Proven ability to ship user-facing products with measurable impact on conversion and engagement - Strong analytical and logical thinking — can structure ambiguity into clear product specs - Comfortable working with AI/ML teams and translating model capabilities into user value

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