Performance Marketing Lead, International

About the Role

The role is to build a systematic, scaled approach to paid international acquisition. This role exists to build that from scratch, with full ownership of the channels, markets, budgets, and outcomes.

You'll sit inside the Growth team and own everything related to international performance marketing: programmatic at scale, market prioritization, creative localization, non-traditional acquisition channels, and the measurement infrastructure to know what's actually working. The mandate is funded users and trading volume, not impressions or installs. You'll report directly to leadership and be the person who decides where capital goes and why.

This is the right role if you've built something real in a difficult category, have genuine fluency in crypto, and want accountability that matches your ambition. It's the wrong role if you need a lot of process in place before you can move.

What You'll Do

• Own international paid acquisition end to end, with clear accountability for funded users, CAC, payback period, and trading volume across every market we operate in.

• Build and manage our global channel mix from the ground up, leading programmatic as the scaled foundation while identifying and testing non-obvious channels that others haven't prioritized yet.