About this role

▸about Coinbase — company background

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money. The Coinbase One (CB1) pillar owns our membership product with 1M+ paid subscribers. As a Senior Product Designer on the Financial Services & Loyalty team within the Consumer & Business group, you'll own the Coinbase One (CB1) member experience, shape the member home, engagement and retention flows, and campaign expressions that drive subscriber value and reduce churn.

What you'll do:

Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web

Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers

Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates