About this role

▸about Crypto.com — company background

As Growth Content Manager (Sports and Prediction Markets), you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball.

You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand.

This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social and Product to ensure content supports both audience growth and commercial performance.

Responsibilities

• Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels

• Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball

• Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity

• Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities

• Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals

• Brief internal and external writers, editors and subject matter experts

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