About this role

▸about Injective Labs — company background

About Injective

Injective is trailblazing a new era of Web3-enabled finance. As a Layer‑1 blockchain built exclusively for financial applications, Injective is one of the industry’s fastest‑growing ecosystems. Today, Injective powers custom tokenized assets, on‑chain markets, and groundbreaking DeFi applications, all designed for speed, interoperability, and real‑world utility.

About the role

As the Growth Marketing Manager, you will be responsible for driving the full user growth lifecycle for our soon-to-be-launched trading app, from awareness to acquisition, activation, and retention. Your mission will be to convert brand awareness into product usage and expand our reach to new audiences. You’ll be part of our Marketing team, working closely with the Product and Business Development teams to craft and execute growth strategies that drive adoption of our new trading app.

We're looking for someone with a strong consumer growth background, ideally from fintech. The ideal candidate has hands-on experience building growth through creators, influencers, and UGC, particularly across TikTok, Instagram, and other short-form content platforms.

Responsibilities:

Develop and oversee Go-to-Market campaign plans.

Lead growth marketing initiatives to drive user acquisition, activation, and engagement, and be accountable for the growth and trading metrics behind it.