About this role

▸about BitGo — company background

BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.

This role will require being full-time onsite at our San Francisco office to support collaborative team dynamics and innovative problem-solving.

Crypto is becoming real financial infrastructure and BitGo has spent more than a decade building the products making that transition possible. Since 2013, we’ve built infrastructure that institutions use to custody, trade, stake, settle, and move digital assets. We’ve operated through every market cycle, expanded around the world, earned the trust of thousands of institutions, and become a publicly traded company along the way.

And we’re still early.

We’re hiring a Product Marketing Manager to help define what comes next: how new products enter the market, how clients understand them, how Sales sells them, and ultimately how BitGo tells its story as digital assets become part of mainstream finance.

This is a role for someone who wants ownership. We’re building at the center of a financial system that is changing in real time, and no two days look the same. You’ll work with the smartest people in the industry to turn complex products and ambitious ideas into simple, compelling stories and bring them to market.

This role is full-time onsite at one of our BitGo hubs. We believe the best GTM work happens when you’re in the room with Product, Sales, and other stakeholders.

Responsibilities:

Positioning and messaging: Figure out what makes our products matter and develop positioning that is differentiated, memorable, and useful, from the one-sentence pitch to the full product narrative.

GTM strategy and launches: Own launches alongside Product from idea to adoption. Define the audience and narrative, build the GTM strategy, align teams around it, bring products to market, and keep pushing after launch.

Competitive and market intelligence: Understand competitors, market structure, client needs, and emerging trends, then turn that intelligence into sharper positioning, better product decisions, and new commercial opportunities.

Sales enablement: Give Sales the stories and tools they need to win, and turn insights from the field into sharper positioning and GTM.

Cross-functional leadership: Be the connective tissue between Product, Sales, Marketing, Design, and other teams. Some of the most important opportunities won’t arrive with a perfectly written brief. You’ll turn ambiguity into strategy and strategy into action.

The BitGo narrative: Help define how BitGo shows up in the world. Partner across Content, Growth, PR, and IR to tell the story of a public company operating at the center of a rapidly changing financial system.

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