Product Marketing Manager

The role

This Product Marketing Manager role is responsible for defining our go-to-market strategies for new products within Solana Labs, and owning day-to-day execution to engage prospective and current users. You will work with product and leadership to shape positioning and translate that into a living brand, a daily content engine, and an active community. This is a hands-on, zero to one role: you’ll both help shape strategy, and own execution end to end. This role is ideal for strategic thinkers who have thrived in autonomous product marketing roles in the past, and still love the craft of doing the work.

What you'll do

Positioning & strategy – Define the go-to-market strategy: our audience, positioning, message and launch plan.

Brand & voice in practice — Take the brand direction of new products and make it real and consistent everywhere: content, community, onboarding, and in-product. You're the guardian of voice and quality across every surface.

Growth & activation — Partner with product on the funnel that matters most: getting users to onboard and reach that first magic moment. Track what's working — waitlist conversion, activation, retention, referral loops — and act on it.

Launch execution — Run the full arc of each launch, from stealth and exclusivity through reveal and sustained growth. Turn early-access scarcity into real demand through waitlist mechanics, invites, and reveal moments that land.