About this role

▸about Bitpanda — company background

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your Mission

As the Director, Product Growth, you will define and execute our macro top-of-funnel growth strategy and build a world-class Growth Product organization. Reporting directly to our GM, your mission is to architect the growth engine that drives how millions of new users discover, onboard, and make their first investments on our platform.

You will own total strategic and operational accountability for the full user acquisition journey—from the initial website touchpoint and regulated verification flows straight through to first deposit and conversion. This is a high-visibility executive leadership mandate requiring a blend of regulated onboarding expertise, sharp growth economics, and a proven track record of scaling cross-functional product organizations.

What You'll Do

Build & Scale the Growth Organization: Mentor, and scale a high-performing team of Product Managers, Product Designers, Product Marketing and specialized Website Teams within the Growth domain, fostering a culture of ownership, accountability, and high-velocity execution.

Own the Macro Growth Strategy: Define the long-term vision and product roadmap across all critical acquisition touchpoints—including website experience, registration, regulated KYC/AML verification, MarTech,and referral loops.

Institutionalize Continuous Experimentation: Establish advanced experimentation, drop-off diagnostics, and conversion optimization frameworks to scale A/B testing across all growth touchpoints.

Executive & Stakeholder Alignment: Partner directly with the GM, Engineering Leadership, Organic Growth, Performance Marketing, and Regional Country Managers to make ROI-driven backlog decisions and align cross-functional growth strategies.

Drive Delivery at Scale: Oversee the end-to-end product lifecycle for the growth domain, translating strategic opportunities into scalable architecture, feature specs, and rapid deployment cycles alongside Engineering and Design.