GEO Strategist
Binance · Remote · mid
salary undisclosed· posted 6h ago
Binance · Remote · mid
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking a subject matter expert in Generative Engine Optimization (GEO) to own Binance's presence and citation authority across AI-powered search surfaces — ChatGPT, Perplexity, Gemini, and Claude.
This independent contributor role partners closely with Content, Tech, and Data teams to build GEO into a systematic, measured acquisition channel, closing the citation gap against key competitors and establishing definitional authority in AI-generated crypto content.
• Own Binance's presence in AI-generated responses across all major LLMs, driving citation authority and entity presence at scale
• Build and maintain llms.txt, structured data, and knowledge graph signals across all major page groups, including regional adaptation
• Define and track GEO as a standalone acquisition channel — impressions, citations, referral attribution — building measurement frameworks where none currently exist
• Translate AI citation gaps into content requirements, embedding GEO into Content, Tech, and Data workflows from brief to ship
• Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions
• Benchmark competitor GEO positioning (Coinbase, Kraken, OKX, Bybit, Crypto.com) and convert findings into prioritized gap opportunities
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