About this role

▸about Consensys — company background

Please note that we are unable to consider applications from candidates based in France, Italy, or Germany for this role.

Money is moving onto the internet, and the shift has a name: Open Money. This is money that is open, portable, agentic, and owned by you. MetaMask spent the last ten years building it; with 100M+ downloads, users in ~190 countries, and trillions in cumulative transaction volume, it's the most trusted self-custodial financial platform on the internet. Now we're building the operating system for your money: one place to hold, move, grow, and use anything you own. Join a remote-first, global team rebuilding how money works: a problem that touches everyone, every day.

About the role

We are seeking a Senior Lifecycle Marketing Manager to join our Growth Marketing team. In this role, you’ll be responsible for setting the strategy and executing on lifecycle campaigns across all Consensys products. You’ll look for opportunities to ensure we are bringing a level of personalization in our communication to our users such that every touch point is driving value for our customers and the business.

The ideal candidate has a proven track record of taking projects from start to finish with deep experience leveraging customer data to inform their strategy. You’ve developed multiple lifecycle programs at scale, have conducted hundreds of A/B tests, and have even launched new lifecycle channels from the ground up.

What You’ll Do:

Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)

Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)

Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)

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