About this role

▸about Binance — company background

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Requirements

Hands-on experience with on-chain DeFi products (including Lending / Staking / LP / RWA Vault), with a strong understanding of the underlying yield mechanisms and risk structures;

Able to conduct an initial assessment of how on-chain products fit within our current product suite.

Strong product operations mindset, with the ability to contribute to product solution design from an operations perspective and independently lead the planning and execution of user campaigns.

Proficient in using AI tools for product analysis, operational data review, and campaign performance evaluation; able to proactively identify blind spots in the team’s work and close gaps with a data-driven approach.

Strong English skills, with the ability to communicate directly with project teams in Europe and the US, as well as solid business development and product communication capabilities.

Responsibilities

Collaborate with internal BD teams and external project partners to plan and execute user operation campaigns; responsible for campaign material preparation, cross-functional coordination, GTM execution, and reward distribution.

Own pre-launch testing, product optimization, and potential GTM initiatives for campaigns/products; continuously improve the product experience in key flows such as staking, redemption, and reward claiming from an operations perspective.