About this role

▸about Binance — company background

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.

Responsibilities:

Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration

Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability

Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance

Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI