Paid Ads & Search Specialist (Africa)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role

As a Local Market Digital Specialist (Africa), you’ll drive the way we connect with local users to grow Binance’s active user base. Leveraging your growth digital marketing skill (Paid Ads, SEO, ASO, affiliates traffic, referrals, email marketing,...) you’ll identify opportunities for the local market in order to reach and activate new users.

As the right person for the job, you’ll care deeply about how to leverage all digital media channels to reach new audiences and build an enduring brand, be creative about the deployment of marketing messages, and be rigorous about learning from the data you collect and the experiential campaigns you run. Most importantly, you’ll drive results and significantly grow our customer base.

Responsibilities:

• Adapt global paid strategy to local reality — transcreate, never translate; own the market narrative for local campaigns, performance creative and the design briefs that deliver it.

• Provide local channel expertise and activation alongside global platforms.