About this role

▸about Coinbase — company background

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience. You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers.

What you'll do:

Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience

Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen

Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration

Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design

Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision