About this role

▸about Bitpanda — company background

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

As Senior Product Marketing Manager for Customer Experience, you will own product marketing across Bitpanda's full customer lifecycle — from the moment a user lands on Home and starts discovering assets, to the day they earn their first benefit, transact with their Bitpanda Card, deepen their relationship through Subscriptions and Loyalty, and navigate compliance with confidence. Reporting directly to the GM of Customer Experience and embedded within the Customer Experience team, you will build the PMM function for the domain from the ground up: defining the positioning, shaping the narratives and driving the go-to-market execution that turns product capability into customer behaviour — and backend excellence into major user benefits. This is a role for someone who is ready to define what good looks like — because they'll be the one defining it.

What you'll do

Own product marketing across the full customer lifecycle: Define and execute the product marketing strategy across the Customer Experience domain — ensuring every surface has a clear positioning, a coherent message and a plan to drive adoption. You will be responsible for building the PMM playbook from the ground up — setting the standard for how Bitpanda brings products to market across the full customer lifecycle.

Lead go-to-market for every launch: Own GTM end to end for new features and product improvements — from positioning and messaging through to launch execution and adoption measurement. Partner with PM leads from day one of each initiative as a strategic co-owner, not a downstream recipient. Align with CRM, paid and social teams to amplify reach without owning their execution.

Drive engagement and retention across the platform: Build always-on marketing programmes that deepen engagement across the customer lifecycle — driving cross-vertical adoption, reducing churn and increasing lifetime value. Identify underperforming segments and design targeted interventions that move the needle. Own the messaging strategy that keeps users coming back — from the investor who just made their first trade to the power user managing a diversified portfolio.

Build and maintain the messaging architecture: Define and own the messaging framework for the domain — ensuring positioning is differentiated, segment-appropriate and consistent across in-product surfaces, campaigns and external communications as the product scales. Prevent fragmentation as product offerings grow in parallel.

Own the insight and measurement layer: Run user research, synthesise behavioural data and track the competitive landscape — feeding insights directly into the product roadmap and every brief. Define success metrics before every launch and own the reporting framework for the domain: feature adoption, activation funnels, engagement lift, cross-vertical penetration and retention impact. What gets measured gets improved.

Navigate complexity, build trust: Work cross-functionally with Compliance, Risk, Legal and Customer Operations to turn regulatory and security milestones into clear, reassuring user communications — ensuring that every compliance touchpoint reinforces rather than undermines user confidence in the platform. In a regulated financial environment, trust is a product feature and you will treat it as one.

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