About this role

▸about Bitpanda — company background

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

Your mission

As a Marketing Campaign Analyst at Bitpanda, you will be the driving force behind the success of our marketing initiatives. Your mission is to bridge the gap between creative execution and data-driven strategy, ensuring that every campaign—from initial planning to final post-mortem—is executed with precision and aligned with our core business objectives.

You’ll be at the heart of cross-functional collaboration, partnering with our Marketing, CRM, and Data teams to define the metrics that matter, optimize campaign performance, and uncover new growth opportunities. By combining your analytical rigor with a passion for marketing, you will transform complex data into clear, actionable insights that empower our team to make better decisions and deliver exceptional customer experiences.

What you’ll do

Campaign Measurement: Manage end-to-end performance tracking across all marketing channels, including brand, CRM, influencer, and product marketing initiatives.

Operational Support: Coordinate user incentive campaigns, including managing eligibility validation, payout preparation, and reward distribution.

Reporting & Insights: Design and maintain dashboards and reporting frameworks, translating marketing data into actionable recommendations to optimize campaign performance.

Strategic Collaboration: Work closely with cross-functional partners—including Marketing Managers, CRM, and Data teams—to define KPIs and measure overall business impact.

Growth & Experimentation: Analyze customer journeys and attribution to identify growth opportunities while leading A/B testing, incrementality analysis, and continuous process improvement.