About this role

▸about OKX — company background

OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

Our mission is to drive user growth and engagement across global markets by building a scalable growth platform — the shared campaign engine, task and incentive systems, loyalty programs, and ToB operational tooling that power growth for every business line at OKX — and by unlocking acquisition through diversified channels including SEO, ASO, affiliate, referral, and paid.

As the Growth Platform Product Lead, you will own the product vision and roadmap for our growth middle-platform, lead a team of product managers, and act as the central partner to business, channel, and regional stakeholders who rely on the platform to hit their growth targets. This is a leadership role for someone who has built growth infrastructure at scale and knows how to turn a fragmented set of campaign tools into a unified, self-serve growth system.

What You’ll Be Doing

Own the Growth Platform Strategy

• Define the multi-year vision and roadmap for the growth middle-platform: campaign engine, task/mission system, rewards and incentive infrastructure, loyalty and tiering, user segmentation and targeting, and the ToB configuration and analytics layer that operators use daily.

• Set platform standards for reusability, configurability, and time-to-launch so that new growth activities can be shipped by business teams without bespoke engineering.

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