Senior PR KOL Specialist
Binance · UAE, Dubai · senior
Binance · UAE, Dubai · senior
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking an experienced and self-driven Senior KOL Relations Specialist to join our team. This is a high-impact opportunity for a seasoned PR professional who can hit the ground running — building and managing KOL relationships, leading event activations, and navigating communications in the fast-paced crypto industry.
In this role, you will take ownership of KOL partnerships end-to-end — from identifying and engaging high-impact influencers to leading event coordination and managing sensitive communications with composure. As a key representative of our brand, you will ensure smooth collaboration and maintain strong public perception across KOL-facing initiatives.
If you are a proactive, confident communicator with a proven track record in influencer relations and a readiness to contribute from day one, we would love to hear from you!
• Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.
• Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings.
• Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication.
• Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations.
• Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends.
• Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals.
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Binance · Remote