Senior Product Marketing Manager
Ethena · Remote · senior
Ethena · Remote · senior
Hi there 👋 We’re Ethena, compliance training that customizes itself to you. Ethena combines top-rated training content with intelligent AI that builds and adapts training to reflect your company’s unique brand, roles, policies, and risks, so it feels like your team, whether that’s hard hats or virtual meetings. From auto-assigning courses based on HRIS data to transforming your policies into interactive training in minutes, Ethena helps People, Legal, and Compliance teams launch in days (not months) and cut learner seat time by up to 60% with adaptive learning paths. Ethena supports 1M+ learners across 2,000+ organizations, with a 93% learner approval rating and 96% customer renewal rate. Over the past several years, we’ve delivered consistent, durable growth, including 120%+ net dollar retention, 95%+ gross dollar retention, and strong enterprise expansion across industries. Ethena has become a go-to compliance partner for modern, global organizations.
Beyond training, Ethena unifies core compliance tools, Hotline & Case Management, Policy Bot, and Phishing Simulator, into a single platform, with built-in audit trails and compliance controls teams can trust.
Trusted by teams at companies like Genesco, Asana, Pinterest, and Synaptics, it’s a great time to join us.
We’re a team that values diversity in all its forms and loves adding new perspectives. We ask thoughtful questions, challenge assumptions, and build with empathy, for customers and for each other. We care about craft, we love feedback, and we take ownership. We also embrace humor (yes, the puns are real), because doing serious work doesn’t have to feel so serious.
Our workforce is fully remote, and your personal working hours can be based on your own timezone. All team-wide meetings are scheduled to be inclusive of all North American time zones.
At Ethena, we’re an AI platform that’s revolutionizing the Compliance space. Our product and engineering teams ship fast—really fast. Build cycles are shrinking, product offerings are expanding, and our roadmap evolves to meet the needs of a changing workplace.
That’s where you come in.
We’re looking for a Senior Product Marketing Manager to serve as the vital bridge between our Product team and the rest of the world. Reporting directly to our VP, Marketing, you will be the chief storyteller, positioning strategist, and launch maestro for everything we build.
You aren't just here to manage project boards or oversee strategy from a distance—you’re a hands-on builder who gets excited about translating complex product features into compelling, value-driven narratives, crisp pricing strategies, and customer-facing launch campaigns.
• Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike.
• Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows.
• Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market.
• Be in the Room: Pull up a chair to Product team meetings and rituals. You’ll be the voice of GTM within Product and the voice of Product within Marketing and the broader Commercial team.
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