PR Manager, Pakistan
Binance · Remote · lead
Binance · Remote · lead
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are looking for an experienced and highly proactive PR Manager, Pakistan to lead our public relations and communications activities in the Pakistan market.
Pakistan will be the primary market responsibility and core focus of the role. The PR Manager will be responsible for strengthening Binance’s reputation, visibility and positioning in Pakistan through strategic media relations, corporate communications, thought leadership, proactive storytelling and crisis communications.
The ideal candidate will have an established network across Pakistan’s media landscape, a strong understanding of the local business, technology and financial ecosystem, and the ability to independently manage communications projects from strategy through execution.
Alongside this core Pakistan remit, the PR Manager will be an active member of the wider MENA Communications team and will support the MENA Communications Lead on regional campaigns, announcements, media engagement, events and executive communications. The role therefore requires not only deep expertise in Pakistan, but also a strong understanding of the broader MENA media, business and communications landscape.
• Develop and execute the PR and communications strategy for Pakistan in alignment with regional and global business priorities.
• Identify proactive storytelling opportunities that strengthen Binance’s reputation, visibility and positioning within the Pakistan market.
• Develop communications plans for product launches, campaigns, partnerships, corporate announcements and other key business initiatives.
• Manage communications projects independently from planning through execution, including timelines, stakeholder coordination, approvals, distribution and reporting.
• Build, maintain and strengthen relationships with key journalists, editors, broadcasters and media stakeholders across Pakistan.
• Maintain a strong network across business, finance, technology, fintech, crypto, mainstream and relevant industry media.
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Binance · Remote