Product Marketing Senior Manager (TradFi/AI)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Drive the go-to-market strategy across multiple Binance products

• Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes

• Collaborate across business, marketing and regional teams to deliver on business goals and priorities

• Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies

• Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer